Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
Kanye West has taken to his 30 million Twitter followers again. This time posting a screenshot of an iMessage asking mother-in-law Kris Jenner, if she wants to ‘go to war.’
The message to Jenner read: “This Ye You wanna talk Or go to war?”
The 43-year-old rapper then went on in a series of posts stating: “Kim saved my daughters life in the name of Jesus It’s Gods choice only I will live for my children Kris I’m in Cody if your not planning another one of your children’s playboy shoots.”
West also claimed that he’s been trying to divorce his wife, Kim Kardashian West, for almost two years following a meeting she had with Meek Mill, writing: “I been trying to get divorced since Kim met with Meek at the Waldorf for ‘prison reform’.”
The tweets have now been deleted.
"Travis Scott and Kanye West Make History at 'Utopia' Live Premiere in Rome" Travis Scott's highly anticipated live premiere of his chart-topping album 'Utopia' took Rome's Circus Maximus by storm, drawing in a crowd of over 60,000 fans. The event...
Read MoreMet Gala 2021 kicked off in style as fashion’s biggest night in celebration of the Costume Institute’s newest exhibition, In America: A Lexicon of Fashion. Originally supposed to be held on the first Monday in May, this year’s gala was postpo...
Read MoreAccording to reports, Netflix has now purchased a documentary about Kanye West for more than $30 million USD. The multi-part project was put together by duo Coodie and Chike, Clarence “Coodie” Simmons and Chike Ozah, who co-directed...
Read MoreUnlock 10% off when you subscribe to the Just Hype SMS and Mailing List.