Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
cart
BACK

KANYE WEST ASKS KRIS JENNER IF SHE WANTS TO GO TO WAR

Kanye West has taken to his 30 million Twitter followers again. This time posting a screenshot of an iMessage asking mother-in-law Kris Jenner, if she wants to ‘go to war.’

The message to Jenner read: “This Ye You wanna talk Or go to war?”

The 43-year-old rapper then went on in a series of posts stating: “Kim saved my daughters life in the name of Jesus It’s Gods choice only I will live for my children Kris I’m in Cody if your not planning another one of your children’s playboy shoots.”

West also claimed that he’s been trying to divorce his wife, Kim Kardashian West, for almost two years following a meeting she had with Meek Mill, writing: “I been trying to get divorced since Kim met with Meek at the Waldorf for ‘prison reform’.”

The tweets have now been deleted.

 

Related Blog

MINECRAFT ANNOUNCE PLAYSTATION VR UPGRADE
MINECRAFT ANNOUNCE PLAYSTATION VR UPGRADE

Minecraft is about to receive a massive upgrade that will make the game more immersive: PlayStation VR support on the PlayStation 4. According to sources, plans for adding VR support has been in the works since the game was approved for PlayStat...

Read More
DISNEY X HYPE.: COLLABORATION PREVIEW
DISNEY X HYPE.: COLLABORATION PREVIEW

Can't wait 'till tomorrow, don't worry, we got you. The Disney x HYPE. capsule accessory collection features backpacks, mini backpacks, drawstring bags, lunch bags, pencil cases and some instantly-recognisable exciting shapes. Take a scroll down to r...

Read More
NEW IN: MENS TIE-DYE
NEW IN: MENS TIE-DYE

Tie-dye's had an upgrade! Scroll down our latest tracksuit installment for HYPE. men's. Tap the image to shop.   HYPE TONAL BLUE TIE DYE MEN'S PULLOVER HOODIE HYPE MONO TIE DYE MEN'S PULLOVER HOODIE ...

Read More