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Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
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HYPE. X HELLO KITTY

Jade February 10th, 2022

Step into the loveable kawaii culture with the HYPE. X Hello Kitty collection. Embodying the ‘culture of cuteness’ feel with t-shirts, crewnecks, hoodies, jackets, accessories, and more, the collection embraces and symbolises the contrast of on-trend and street style silhouettes for a contemporary feel just in time for Valentine’s Day. Exploring an approach to celebrate self-love and empowerment, featuring a complimentary colour palette of pastel pink tones and bright red hues, capturing the valentines inspiration with woven patches and enlarged graphics. With exciting arrays of fabrics including faux fur, velvet, corduroy and denims, the collection is perfect for layering.

Shop the whole collection here.

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