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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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HYPE. x HELLO KITTY LAUNCH EVENT!

Jade February 15, 2022

From a Nail bar, tattoo station to a Hello Kitty plush vault! See what went down at our launch event below!
With Hello Kitty Fanatics and core HYPE. fans, 3 female dj’s; Fabienne, Amarie & Keyrah throwing the tunes, Rollagirls bringing the vibes, Hello Kitty wearing the collection and delicious treats from Roll Baby and Farm Girl Cafe!

Watch the video here.

HYPE. x Hello Kitty Nail Bar.

HYPE. x Hello Kitty Nail Bar with Claws Nails.

Get Sweet ‘N’ Salty

Selfie Bath.

Bubble Tea from Chatime!

Cocktails from Tapp’d and Ace + Freak

The Vault.

Collection now available via justhype.com at at our Leicester Highcross and Carnaby Street stores.

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