Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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Stumble on our exciting new collection of Disney clothing inspired by Mickey, Minnie & the gang in the 90’s. Explore our character covered collection of sweats, t-shirts, tape sets and accessories at official HYPE. store.
The #DisneyxHYPE latest accessory instalment dropped last Friday. The Minnie Glam Mini Backpack sold out within an hour after going live on the HYPE. shopping app! The perfect mini backpack to transport your everyday essentials. Introducing the HY...
Read MoreCan't wait 'till tomorrow, don't worry, we got you. The Disney x HYPE. capsule accessory collection features backpacks, mini backpacks, drawstring bags, lunch bags, pencil cases and some instantly-recognisable exciting shapes. Take a scroll down to r...
Read MoreCalling all Disney fans, your favourite characters are back with exciting editions. We can't reveal everything just yet, but we promise you don't have to wait too long. Check out the teaser video below. https://www.youtube.com/watch...
Read MoreUnlock 10% off when you subscribe to the Just Hype SMS and Mailing List.