Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
The #DisneyxHYPE latest accessory instalment dropped last Friday. The Minnie Glam Mini Backpack sold out within an hour after going live on the HYPE. shopping app!
The perfect mini backpack to transport your everyday essentials. Introducing the HYPE. Minnie glam mini backpack, designed in an all-over rose gold sequin fabric with a contrasting gold shimmer front pocket and Minnie Mouse’s signature bow. Finished with the iconic HYPE. crest badge and Minnie mouse embroidery. Perfect for girly girls who are obsessed with Minnie Mouse, this bag doubles up as the perfect back to school bag on days when you don’t have too many books to carry.
The backpack is now fully restocked. Tap the image to shop.
HYPE. x IET: Backpack To The Future. Following our recent announcement of the competition winner, we built a visual display to showcase the backpack Eleanor designed: Breathe Better Backpack. Available to preview at our Carnaby London Flagship St...Read More
Hogwarts Legacy’s new trailer previews an immersive world of magic, exploration and enemy battles. Viewers should note that this particular video is a cinematic trailer, so it focuses more on world-building rather than actual gameplay. [em...Read More
Twelve year- old Eleanor from Huddersfield has won our Institution of Engineering & Technology’s (IET) national ‘Backpack to the Future’ competition!! With a design that filters polluted air – helping the 8 million people in the UK who ...Read More
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