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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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HARRY POTTER X HYPE. BEHIND THE SCENES

Jade October 26, 2022

Discover the Magic! The Harry Potter x HYPE. invincible range of accessories including, backpacks, lunch bags, pencil cases, wallets and reusable bottles is coming tomorrow. We thought we’d give you a sneak peak behind the scenes. 

We shot the collection in a Hogwarts inspired state house, with the stairs area and library nodding to scenes in the movie. For more behind the scenes, head to our Instagram page here.

 

 

 

 

 

 

 

 

 

 

 

 

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