Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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Despite the current three-year gap in between his full-length records, Drake continues to break records.
According to Chart Data, the rapper is now the first and only artist to hit 50 billion combined streams on Spotify. In 2020 alone, Drake achieved several feats while he was busy making new content in the studio — he broke the record as the artist with the most Billboard Hot 100 entries of all time, the artist with the most top 10 entries and the first male artist to debut three tracks at No. 1 on the same chart.
Fans are now awaiting the release of his sixth studio album ‘Certified Lover Boy’ which should drop early this year, although any release dates for the project are yet to be announced.
HYPE. x IET: Backpack To The Future. Following our recent announcement of the competition winner, we built a visual display to showcase the backpack Eleanor designed: Breathe Better Backpack. Available to preview at our Carnaby London Flagship St...Read More
Hogwarts Legacy’s new trailer previews an immersive world of magic, exploration and enemy battles. Viewers should note that this particular video is a cinematic trailer, so it focuses more on world-building rather than actual gameplay. [em...Read More
Twelve year- old Eleanor from Huddersfield has won our Institution of Engineering & Technology’s (IET) national ‘Backpack to the Future’ competition!! With a design that filters polluted air – helping the 8 million people in the UK who ...Read More
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