Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
We’ve turned your all-time-favourite Disney movies into winner accessories. Take an exclusive first-hand look at our range of out-of-this-world backpacks, pencil cases and dad caps.
Summer is here, you don’t need us to tell you that. It’s the perfect time to relive your youth; think iconic Disney and Disney Pixar characters with a street-style twist.
Not your average pencil case, we’ve used on-trend fabrics like denim, suede, corduroy and velour with your favourite characters embroidered on. The ultimate bed for any pencil.
We’ve bought Buzz Lightyear to another dimension with a rocket-style shape and special surprise inside linings. You’ll never want to use another bag again.
The collection will be available to buy on Thursday 26th July at www.justhype.com, as well as popular retailers ASOS, Topman and Next.
HYPE. x IET: Backpack To The Future. Following our recent announcement of the competition winner, we built a visual display to showcase the backpack Eleanor designed: Breathe Better Backpack. Available to preview at our Carnaby London Flagship St...Read More
Hogwarts Legacy’s new trailer previews an immersive world of magic, exploration and enemy battles. Viewers should note that this particular video is a cinematic trailer, so it focuses more on world-building rather than actual gameplay. [em...Read More
Twelve year- old Eleanor from Huddersfield has won our Institution of Engineering & Technology’s (IET) national ‘Backpack to the Future’ competition!! With a design that filters polluted air – helping the 8 million people in the UK who ...Read More
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