Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
Produced by J-Louis, Teddy Walton, and Cameone, Tiller plays with the idea of forever coming to an end by depicting a situation where two lovers’ emotions are not on the same page.
Although Tiller seems ready to move on from this one-sided relationship, he goes on to explain that he can’t find it within himself to drop his love as easily as his partner dropped her emotions.
“I tried, I really tired,” Tiller continues. “Now you right back on my mind. I feel the time—tick, tick, tick—passing by/I thought this was always and forever so just imagine why would you lie to me, babe?”
“Always Forever” is Tiller continuing to dip his toe back into the scene.
Check out BTS photoshoot for @zalando New Range Coming Soon 👀 Something BIG is cooking at @zalando! We've got an exclusive sneak peek behind the scenes of our upcoming collection. Stay tuned for the big reveal and be part of the hype! 🔥...
Read More"Travis Scott and Kanye West Make History at 'Utopia' Live Premiere in Rome" Travis Scott's highly anticipated live premiere of his chart-topping album 'Utopia' took Rome's Circus Maximus by storm, drawing in a crowd of over 60,000 fans. The event...
Read MoreBrand HYPE Teams Up with L.O.L. SURPRISE!™ for a Second Capsule Collection London, August 3, 2023 - HYPE., the internationally recognized apparel and accessories brand, is excited to announce its second collaboration with L.O.L. Surprise!™, th...
Read MoreUnlock 10% off when you subscribe to the Just Hype SMS and Mailing List.