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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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BIG SEAN AND TRAVIS SCOTT DROP VIDEO FOR “LITHUANIA”

Jade September 7, 2020

Big Sean continues his Detroit 2 visual push with a new video for “Lithuania,” one of many highlights from the new album.

The video was directed by Mike Carson, whose creative work can also be seen on the Detroit 2 cover art.

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