close

Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
cart
BACK

BEYONCÉ MAKES HISTORY

Jade March 16, 2021

Beyoncé made history at the 63rd Annual Grammy Awards on Sunday night, picking up her 28th win and becoming the most decorated female artist in the award show’s history.

Her wins included Best R&B Performance for “Black Parade,” Best Music Video for “Brown Skin Girl” and Best Rap Performance and Best Rap Song for “Savage” with Megan Thee Stallion.

She won her first Grammy in 2000 as part of Destiny’s Child for the song “Say My Name,” which won Best R&B Song.

Daughter Blue Ivy, 9, also picked up an award for her appearance on Beyoncé’s song “Brown Skin Girl,” the second-youngest person to ever do so!! SUPER CUTE.

Related Blog

Travis Scott brings out Ye at Circus Maximus in Rome!
Travis Scott brings out Ye at Circus Maximus in Rome!

"Travis Scott and Kanye West Make History at 'Utopia' Live Premiere in Rome" Travis Scott's highly anticipated live premiere of his chart-topping album 'Utopia' took Rome's Circus Maximus by storm, drawing in a crowd of over 60,000 fans. The event...

Read More
#IWD PLAYLIST!
#IWD PLAYLIST!

It's International Women’s Day and our social media team has put together the playlist of all playlists. Feel at one with yourself with a little help from female queens! Whether you need a little motivation, a good sing song or a night out playlist...

Read More
MAKE THE CUT | S1: E5
MAKE THE CUT | S1: E5

LIPPY, PK, NAS & EVA BUILD THE ULTIMATE MONEY MAKING POP LABEL! Nas, Eva, PK and Lippy battle it out to see who can name the best pop label. With big name artists like Adele, Ed Sheeran, Taylor Swift, Ariana Grande and Lewis Capaldi - someone wo...

Read More

Unlock 10% off when you subscribe to the Just Hype SMS and Mailing List.

To learn how we process your data, visit our Privacy Notice. You can unsubscribe at any time.