Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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Her wins included Best R&B Performance for “Black Parade,” Best Music Video for “Brown Skin Girl” and Best Rap Performance and Best Rap Song for “Savage” with Megan Thee Stallion.
She won her first Grammy in 2000 as part of Destiny’s Child for the song “Say My Name,” which won Best R&B Song.
Daughter Blue Ivy, 9, also picked up an award for her appearance on Beyoncé’s song “Brown Skin Girl,” the second-youngest person to ever do so!! SUPER CUTE.
It's International Women’s Day and our social media team has put together the playlist of all playlists. Feel at one with yourself with a little help from female queens! Whether you need a little motivation, a good sing song or a night out playlist...Read More
LIPPY, PK, NAS & EVA BUILD THE ULTIMATE MONEY MAKING POP LABEL! Nas, Eva, PK and Lippy battle it out to see who can name the best pop label. With big name artists like Adele, Ed Sheeran, Taylor Swift, Ariana Grande and Lewis Capaldi - someone wo...Read More
Netflix has released the official trailer 'Monster' https://www.youtube.com/watch?v=hA-lmaz4AM8 . The forthcoming drama is based on Walter Dean Myers’ 1999 novel of the same name and follows a teenager named Steve Harmon (Kelvin Harr...Read More
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