Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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HYPE., the HOME of Bags.
Perfect for those days when you’ve got the world to carry; on your back, literally, for every moment. There when you need a friend to carry your books, and especially there for when you need to blow someone-elses outfit out of the water.
We’ve rounded up our TOP 5 Backpacks of the week:
Fancy one of the bags? .. Course you do! Just click on the image and it’ll link you straight to the bag on our website. Happy Shopping!
Check out BTS photoshoot for @zalando New Range Coming Soon 👀 Something BIG is cooking at @zalando! We've got an exclusive sneak peek behind the scenes of our upcoming collection. Stay tuned for the big reveal and be part of the hype! 🔥...
Read MoreAs the summer days start to wind down, the anticipation of heading back to school begins to build. It's a time of new beginnings, fresh challenges, and of course, the perfect opportunity to rock a brand new backpack that reflects your style and perso...
Read MoreBrand HYPE Teams Up with L.O.L. SURPRISE!™ for a Second Capsule Collection London, August 3, 2023 - HYPE., the internationally recognized apparel and accessories brand, is excited to announce its second collaboration with L.O.L. Surprise!™, th...
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