Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
In between looks on set for our new HYPE. Active range, we found out about Nathan’s Korean-style-inspo, whether he would choose a protein shake over chicken nuggets and what was inside his gym bag!
I’d say my style is a mixture of smart streetwear, 90’s Hip Hop and an influenced by the South Korean street style. It’s also sporty from time to time because of my build.
I don’t have one specific fashion icon. I take inspiration from a few things. It would be too hard to pick just one. Instagram is where I get most of my inspo from.
Water, Towel, Sliders, Swim Shorts, Powder
Wish for my genetics
Eating Indian takeaway throughout the whole day. That would be the best day ever.
HYPE. x IET: Backpack To The Future. Following our recent announcement of the competition winner, we built a visual display to showcase the backpack Eleanor designed: Breathe Better Backpack. Available to preview at our Carnaby London Flagship St...Read More
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Twelve year- old Eleanor from Huddersfield has won our Institution of Engineering & Technology’s (IET) national ‘Backpack to the Future’ competition!! With a design that filters polluted air – helping the 8 million people in the UK who ...Read More
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