Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
With payday finally on the horizon, we’re already thinking about how to treat ourselves. On another note, is it just us, or has this 5-week month felt extra long?… We’ll reward yourself with our top picks below. Tap on the image to shop.
Looking to update your loungewear with something a little more luxe? This essential mint drawstring women’s pullover gives you your go-to easy style. In the supreme comfort you need, you’ll never want to take it off.
Whether you’re Netflix ‘n’ chilling, heading to the gym or going out for food. This on-trend tie-dye hoodie will give you the ultimate comfort and style whenever you need it.
KIDS SUMMER VIBES
The ultimate tee to add to your summer ‘drobe. This pink on pink contrasting design pairs perfectly with high-waisted denim shorts, tucked into a midi skirt and with joggers for an off-duty look.
BAG OF THE WEEK
Make a statement with this bag. I mean, have you ever seen a blue flame and checkerboard combo before?
ACCESSORY TOP PICK
Keeping you hydrated, in style. Meet our reusable HYPE. black metal water bottle, perfect for when you’re on the go. Designed in Aluminium to ensure your water stays cool. Why not grab one of our lunch bags or backpacks with a bottle holder to complete the look, we suggest grabbing the matching set.
HYPE. x IET: Backpack To The Future. Following our recent announcement of the competition winner, we built a visual display to showcase the backpack Eleanor designed: Breathe Better Backpack. Available to preview at our Carnaby London Flagship St...Read More
Hogwarts Legacy’s new trailer previews an immersive world of magic, exploration and enemy battles. Viewers should note that this particular video is a cinematic trailer, so it focuses more on world-building rather than actual gameplay. [em...Read More
Twelve year- old Eleanor from Huddersfield has won our Institution of Engineering & Technology’s (IET) national ‘Backpack to the Future’ competition!! With a design that filters polluted air – helping the 8 million people in the UK who ...Read More
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