Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
With payday finally on the horizon, we’re already thinking about how to treat ourselves. On another note, is it just us, or has this 5-week month felt extra long?… We’ll reward yourself with our top picks below. Tap on the image to shop.
Looking to update your loungewear with something a little more luxe? This essential mint drawstring women’s pullover gives you your go-to easy style. In the supreme comfort you need, you’ll never want to take it off.
MENS LOUNGEWEAR
Whether you’re Netflix ‘n’ chilling, heading to the gym or going out for food. This on-trend tie-dye hoodie will give you the ultimate comfort and style whenever you need it.
KIDS SUMMER VIBES
The ultimate tee to add to your summer ‘drobe. This pink on pink contrasting design pairs perfectly with high-waisted denim shorts, tucked into a midi skirt and with joggers for an off-duty look.
BAG OF THE WEEK
Make a statement with this bag. I mean, have you ever seen a blue flame and checkerboard combo before?
ACCESSORY TOP PICK
Keeping you hydrated, in style. Meet our reusable HYPE. black metal water bottle, perfect for when you’re on the go. Designed in Aluminium to ensure your water stays cool. Why not grab one of our lunch bags or backpacks with a bottle holder to complete the look, we suggest grabbing the matching set.
Unveiling This Week's Boyswear Heroes: Elevate Your Style with Iconic HYPE. This week, we're diving into the realm of boyswear heroes, and we've got something truly special in store for you. Get ready to elevate you...
Read MoreAnnouncing eight performances across five countries that take place this November. 21 Savage is hitting up Europe for an expansion of his homecoming London show this November. The rapper’s engagement features a total of eight dates across five...
Read MoreCheck out BTS photoshoot for @zalando New Range Coming Soon 👀 Something BIG is cooking at @zalando! We've got an exclusive sneak peek behind the scenes of our upcoming collection. Stay tuned for the big reveal and be part of the hype! 🔥...
Read MoreUnlock 10% off when you subscribe to the Just Hype SMS and Mailing List.