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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
Alongside his recent YEEZY x GAP collaboration, Kanye West has officially announced his 2020 presidential run.
West tweeted to his 29.5M followers, celebrating the Fourth of July by officially announcing his bid to become the President of the United States “We must now realize the promise of America by trusting God, unifying our vision and building our future. I am running for president of the United States! American flag emoji #2020VISION.”
Elon Musk endorsed Kanye’s run with the response, “You have my full support!”
Stay tuned for more details as the story develops.
Last week we sent our content team over to Bali, to experience the culture, explore nearby islands and capture some breathtaking moments. We’ve rounded up the top 5 places you need to visit when you're visiting Bali Island. KYND COMMUNITY CAFE Lo...
Read MoreFrom backpacks to face masks, all your back-to-school essentials in one place. Stand out from the crowd this year and inject some personality into your style with the HYPE. back-to-school edit. Brimming with backpacks, jackets, bottles, face masks, ...
Read MoreNEW KIDSWEAR ROUND UP Not just a mini me collection, we’ve got bold prints and plainer styles that you can mix ‘n’ match. We’ve just dropped 100s of new items for the Autumn season, finding it hard to choose? .. With Christmas round the corne...
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