Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
cart
BACK

YEEZY 4 PRESIDENT

KANYE 4 PRESIDENT

Alongside his recent YEEZY x GAP collaboration, Kanye West has officially announced his 2020 presidential run.

West tweeted to his 29.5M followers, celebrating the Fourth of July by officially announcing his bid to become the President of the United States “We must now realize the promise of America by trusting God, unifying our vision and building our future. I am running for president of the United States! American flag emoji #2020VISION.”

Elon Musk endorsed Kanye’s run with the response, “You have my full support!”

Stay tuned for more details as the story develops.

Related Blog

SOCIAL DISTANCING TIPS
SOCIAL DISTANCING TIPS

SOCIAL DISTANCING TIPS Our HYPE. team have put together a few social distancing tips to help you get through the craziness that's going on in the world right now. Let us know if you have any questions, or if you know anymore tips we should include, p...

Read More
BEYONCÉ MAKES HISTORY
BEYONCÉ MAKES HISTORY

Beyoncé made history at the 63rd Annual Grammy Awards on Sunday night, picking up her 28th win and becoming the most decorated female artist in the award show’s history. Her wins included Best R&B Performance for “Black Parade,” ...

Read More
NEW KIDSWEAR ROUND UP
NEW KIDSWEAR ROUND UP

NEW KIDSWEAR ROUND UP Not just a mini me collection, we’ve got bold prints and plainer styles that you can mix ‘n’ match. We’ve just dropped 100s of new items for the Autumn season, finding it hard to choose? .. With Christmas round the corne...

Read More