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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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YEEZY 4 PRESIDENT

KANYE 4 PRESIDENT

Alongside his recent YEEZY x GAP collaboration, Kanye West has officially announced his 2020 presidential run.

West tweeted to his 29.5M followers, celebrating the Fourth of July by officially announcing his bid to become the President of the United States “We must now realize the promise of America by trusting God, unifying our vision and building our future. I am running for president of the United States! American flag emoji #2020VISION.”

Elon Musk endorsed Kanye’s run with the response, “You have my full support!”

Stay tuned for more details as the story develops.

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