Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
cart
BACK

WHO LIVES IN A PINEAPPLE UNDER THE SEA?

HYPE. X SPONGEBOB

We’ve incorporated Bikini Bottom’s loud and proud residents and scaled them up to match reality. That’s right, all you SpongeBob fans, we’ve teamed up with Nickelodeon to create a diverse and playful unisex capsule collection.

With a palette referencing the theme of the seven seas aesthetics, with navies, yellows and whites, we’ve kept it on trend by adding in a little tie dye.

Highlighting a selection of screen-printed logos on short and long sleeved tees, shorts, crews, tee dresses and accessories to dive into!

Gary the snail your favourite? .. Well, there’s an all over embroidered crew and matching jogger where you can find him!

THE LAUNCH PARTY

      

The first 50 guests received an exclusive limited edition goody bag at our BoxPark store, where guests met SpongeBob and friends. Guests could get their wristband from the store then head off to XOYO to celebrate the launch. In true HYPE. Style, the drinks were flowing thanks to Brothers Cider.

      

Related Blog

HYPE. X ASYLUM RECORDS: FACE MASK
HYPE. X ASYLUM RECORDS: FACE MASK

HYPE. X ASYLUM RECORDS: FACE MASK When two forces reunite, magic gets created, in this instance, lightening bolts get created. Whilst HYPE.'s creative directors are brainstorming ideas on how we can get creative and help our NHS, we gave a shout over...

Read More
NETFLIX RECEIVES RELEASE DATE “ARMY OF THE DEAD”
NETFLIX RECEIVES RELEASE DATE “ARMY OF THE DEAD”

Netflix has officially set a release date for Zack Snyder‘s Army of the Dead. Fans will be excited to hear that the film is hitting the streaming in March and the first teaser for the film is coming later on this week. T...

Read More
STAY AT THE WORLD’S LAST BLOCKBUSTER ON AIRBNB
STAY AT THE WORLD’S LAST BLOCKBUSTER ON AIRBNB

Remember when we used to spend Friday pre-evenings finding films for the weekend? Now the world's last Blockbuster is set to offer one-of-a-kind sleepovers. Sandi Harding, the Store Manager, listed the iconic venue on Airbnb for movie-marathon-fuele...

Read More