Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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WHO LIVES IN A PINEAPPLE UNDER THE SEA?

HYPE. X SPONGEBOB

We’ve incorporated Bikini Bottom’s loud and proud residents and scaled them up to match reality. That’s right, all you SpongeBob fans, we’ve teamed up with Nickelodeon to create a diverse and playful unisex capsule collection.

With a palette referencing the theme of the seven seas aesthetics, with navies, yellows and whites, we’ve kept it on trend by adding in a little tie dye.

Highlighting a selection of screen-printed logos on short and long sleeved tees, shorts, crews, tee dresses and accessories to dive into!

Gary the snail your favourite? .. Well, there’s an all over embroidered crew and matching jogger where you can find him!

THE LAUNCH PARTY

      

The first 50 guests received an exclusive limited edition goody bag at our BoxPark store, where guests met SpongeBob and friends. Guests could get their wristband from the store then head off to XOYO to celebrate the launch. In true HYPE. Style, the drinks were flowing thanks to Brothers Cider.

      

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