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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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WHEN THE TEMP DROPS

Admin August 9, 2018

After the killer UK heatwave this summer, the temperature seems to be getting back to its old British self. Don’t worry about spending your weekend in the loft diggin’ out last years Autumn wears. Here’s a sneak peak of the only collection you need to worry about.

With nods to the dad trend including the Hawaiian and Flannel shirts, Mix ‘n’ Match sets in electric blues, red’s and mint.

The collection is for the sporty-leisure-casual type. Circling back to nostalgia when HYPE. first began.

Our brand new Autumn Winter 18 collection will be available to buy at www.justhype.com as well as ASOS, Topman, Next, Footasylum and can worldwide.

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