Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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After the killer UK heatwave this summer, the temperature seems to be getting back to its old British self. Don’t worry about spending your weekend in the loft diggin’ out last years Autumn wears. Here’s a sneak peak of the only collection you need to worry about.
With nods to the dad trend including the Hawaiian and Flannel shirts, Mix ‘n’ Match sets in electric blues, red’s and mint.
The collection is for the sporty-leisure-casual type. Circling back to nostalgia when HYPE. first began.
Our brand new Autumn Winter 18 collection will be available to buy at www.justhype.com as well as ASOS, Topman, Next, Footasylum and can worldwide.
Check out BTS photoshoot for @zalando New Range Coming Soon 👀 Something BIG is cooking at @zalando! We've got an exclusive sneak peek behind the scenes of our upcoming collection. Stay tuned for the big reveal and be part of the hype! 🔥...
Read MoreBrand HYPE Teams Up with L.O.L. SURPRISE!™ for a Second Capsule Collection London, August 3, 2023 - HYPE., the internationally recognized apparel and accessories brand, is excited to announce its second collaboration with L.O.L. Surprise!™, th...
Read MoreThe NFT-inspired collection featuring instantly-recognised Bored Ape Yacht Club NFT (Non-fungible Token) Apes, launches exclusively via Justhype.com on Thursday 6th July, 2023. A clean and contemporary aesthetic paired with HYPE.’s signature tre...
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