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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
For girls who LOVE to dance. We’ve created a range of clothing inspired by 80s dance wear and electric jazzy prints.
It’s a clothing collection that you don’t just want to wear when you’re at dance class. Cropped and over-sized pullovers with raw hem necklines. Matching t-shirts, leggings, vest, hoodies and bralets, so if you LOVE the print, you can complete your go-to dance wardrobe.
A colour infusion of mint, baby pinks, fushia pinks and 80s colour injection in a camo print.
Inspired by films like Flash Dance and Breakin, Footlose and Fame.
1. PINK STUDIOS ABSTRACT LEGGINGS.
4. PINK STUDIOS CORE CROP T-SHIRT
The range is available to buy at here and exclusive to Next online and in stores.
Explore our New arrivals through our latest lookbook. Featuring mens, womens and unisex tees, hoodies, joggers, jumpers and coats to keep you on trend this season. ...
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Read MoreIncoming, Sonic Speed! Celebrating in true HYPE. tradition with a party! at our Carnaby Flagship store. The event shut down Carnaby Street, with queues lining up around the block, with throwback and current trends from Amarie Cassidy, mouth-watering...
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