Men
Women
Kids
Bags
Accessories
View All
Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
Show ’em you love ’em.
We’ve put together our top picks for this Valentines Day, from everyday essentials to statement pieces, give your loved one a special one.
Shop the kids and adults’ full Valentines clothing and accessories edit below.
The HYPE. Women’s Pink Heart Scribble Hoodie, designed in a 20% polyester and 80% cotton brushback sweat fabric for the ultimate casual comfort feel. Highlighting fitted hem and cuffs, an elasticated waistband and kangaroo pocket. Featuring screen printed drawstrings and an all-over heart inspired design in a pink and red colour palette. Perfect to pair with the matching Pink Heart Scribble T-Shirt. Machine wash at 30 degrees.
We’ve got styles to keep you warm and stylish for every occasion. Faux fur trims, fish tail shapes, bomber and parker styles. You’ll be adding every jacket to your basket.
Slip on a pair of HYPE. wellies and you’re literally ready for anything. Torrential rain? Covered. Sledging with the lads? Covered. New Wellies? Added to Bag. The Hype Red Scribble Heart Kids Wellies features a 100% rubber fabric for the ultimate secured base. Finished with the iconic HYPE. crest monochrome logo. Wipe/Rinse clean.
Like things a little plain-ish, meet the HYPE. Black Scribble Backpack. Perfectly paired with any outfit choice. What do you think?.. Perfect to double up as your back to school bag and everyday essential. The perfect size to transport your goods from A to B. The straps offer supreme comfort with just the right amount of padding. Wipe clean only.
The cutest sweatshirt you’ll need this season, and every season after that. The Hype. pink high neck kids crop sweatshirt features an embroidered mini HYPE. script logo in a tonal pink. The fabric boasts a pink soft-touch base for supreme comfort. With a crew neckline and long-sleeves with fitted cuffs and a roll neck perfect to keep you warm the wintery months. Machine wash at 30 degrees.
The hoodie staple you need every season. The HYPE. red reverse loop back hoodie, available in UK size 4 up to 20, creating the supreme amount of comfort you need. For a relaxed casual vibe, wear with a pair of joggers or for a smarter look, team with a floaty midi skirt and high-top kicks. Designed in a red base with a contrasting white just hype logo drawstring, finished with a kangaroo pocket. Machine wash at 30 degrees.
We've put together out top what to wear styling inspo for a casual date night, uni fits and your next airport look! With the ultimate comfort in mind from crewneck and short sets to cargo joggers and oversized jumpers. Tap the images to shop his and...
Read MoreIntroducing the highly anticipated HYPE. x HELLO KITTY capsule collection. Stepping into the lovable kawaii culture with the HYPE. x Hello Kitty collection. The 29-piece adults and kidswear collections embraces and symbolises the contrast of on-tren...
Read MoreBeat the rush and stock up early on your Christmas gifts and stocking fillers. Whether you’re treating yourself or buying gifts for your loved ones, we’ve put together an edit of xmas offers with everything you need for a magical Christmas. Weâ€...
Read More