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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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UNDERWEAR: AS SEEN ON

Editor Blog April 1, 2020

Staying home never looked so good. Check out our influencers in the latest HYPE. underwear styles, the perfect amount of comfort while your chilling.
Here’s our fave influencers #StayHype #StayHome looks…

@kalia.lai

In the galaxy space print bralet and matching breifs.

 

@cairooneil

Wearing the grey panel set, this comes with the bralet and matching breifs.

 

@martatejada_

In the iconic staple black underwear set. Shop the briefs, and matching bralet.

 

@phoew

In the baby pink HYPE. taped briefs.

 

@emily.fitzzxx

Wearing the HYPE. black taped bralet and matching briefs.

For more inspo, head over to our wmns instagram account here.

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