Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
Staying home never looked so good. Check out our influencers in the latest HYPE. underwear styles, the perfect amount of comfort while your chilling.
Here’s our fave influencers #StayHype #StayHome looks…
In the galaxy space print bralet and matching breifs.
Wearing the grey panel set, this comes with the bralet and matching breifs.
In the iconic staple black underwear set. Shop the briefs, and matching bralet.
In the baby pink HYPE. taped briefs.
Wearing the HYPE. black taped bralet and matching briefs.
For more inspo, head over to our wmns instagram account here.
HYPE. x IET: Backpack To The Future. Following our recent announcement of the competition winner, we built a visual display to showcase the backpack Eleanor designed: Breathe Better Backpack. Available to preview at our Carnaby London Flagship St...Read More
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Twelve year- old Eleanor from Huddersfield has won our Institution of Engineering & Technology’s (IET) national ‘Backpack to the Future’ competition!! With a design that filters polluted air – helping the 8 million people in the UK who ...Read More
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