Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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Nicki revealed on her Instagram last week that the new single, which dropped 12/05, including merchandise proceeds will go directly to the Bail Project Inc. “The fund provides free bail assistance to low-income individuals who can’t afford to pay bail while awaiting their trial,” she posted, alongside a photo of her with 6ix9ine, who has bleached blonde hair, while Nicki wears the rainbow color hair that 6ix9ine is famous for.
“We want to protect and support the thousands of brave people working on the front lines of social justice, using their voices to demand AN END to the targeting and killing of black Americans by the police.”
‘Trollz’ is 6ix9ine’s second single since he was released from prison, marking his second track with Nicki after their smash hit ‘Fete.’ Watch the official lyric video below.
HYPE. x IET: Backpack To The Future. Following our recent announcement of the competition winner, we built a visual display to showcase the backpack Eleanor designed: Breathe Better Backpack. Available to preview at our Carnaby London Flagship St...
Read MoreHogwarts Legacy’s new trailer previews an immersive world of magic, exploration and enemy battles. Viewers should note that this particular video is a cinematic trailer, so it focuses more on world-building rather than actual gameplay. [em...
Read MoreTwelve year- old Eleanor from Huddersfield has won our Institution of Engineering & Technology’s (IET) national ‘Backpack to the Future’ competition!! With a design that filters polluted air – helping the 8 million people in the UK who ...
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