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Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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Nicki revealed on her Instagram last week that the new single, which dropped 12/05, including merchandise proceeds will go directly to the Bail Project Inc. “The fund provides free bail assistance to low-income individuals who can’t afford to pay bail while awaiting their trial,” she posted, alongside a photo of her with 6ix9ine, who has bleached blonde hair, while Nicki wears the rainbow color hair that 6ix9ine is famous for.
“We want to protect and support the thousands of brave people working on the front lines of social justice, using their voices to demand AN END to the targeting and killing of black Americans by the police.”
‘Trollz’ is 6ix9ine’s second single since he was released from prison, marking his second track with Nicki after their smash hit ‘Fete.’ Watch the official lyric video below.
Check out BTS photoshoot for @zalando New Range Coming Soon 👀 Something BIG is cooking at @zalando! We've got an exclusive sneak peek behind the scenes of our upcoming collection. Stay tuned for the big reveal and be part of the hype! 🔥...
Read MoreIn the electrifying clash between Barbenheimer and Oppenbie, two distinct fan cultures emerge, each with its own unique preferences, styles, and viewing strategies. Let's take a closer look at the differences that define these passionate fan bases an...
Read MoreBrand HYPE Teams Up with L.O.L. SURPRISE!™ for a Second Capsule Collection London, August 3, 2023 - HYPE., the internationally recognized apparel and accessories brand, is excited to announce its second collaboration with L.O.L. Surprise!™, th...
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