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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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TRENDING BAGS THIS WEEK

Jade February 11, 2021

The backpacks you need to know about this week – from all-over to plainish prints in our iconic backpack shape. We’ve put together our trending bags edit.
Tap to images to shop. Drop a comment with your favourite.

HYPE PINK CHEETAH BACKPACK

Channel your inner Carole Baskin with our HYPE. pink cheetah backpack. Designed in our leopard print with a pastel pink fabric base entwined with a white contrasting cheetah print. Measuring at 42cms x 30cms x 12cms, this is the perfect size to transport your goods from A to B. The straps offer supreme comfort with just the right amount of padding. Wipe clean only.

HYPE LEGO NINJAGO JH FACES BACKPACK

Meet your new backpack, the HYPE. LEGO Ninjago JH Faces Backpack in a monochrome and red injection colour palette. Designed in our standard unisex shape and style. The all-over-printed design features the Just Hype logo written in symbols entwined with hand-drawn Ninjago characters, finished with an MA1 pocket and embossed zip puller. Measuring at 42cms x 30cms x 12cms, this is the perfect size to transport your goods from A to B. The straps offer supreme comfort with just the right amount of padding. Wipe clean only.

 HYPE BLACK SPECKLE FADE BACKPACK

The backpack you already know you need, the HYPE. Black Speckle Fade Backpack. In a monochrome colour palette in our signature fade with a speckle print overlay, this is the perfect unisex backpack. Don’t stop here, grab the matching lunch bag, pencil case, wallet and sliders to complete the back to school set. Measuring at 42cms x 30cms x 12cms, creating the ultimate essential item transporter. Finished with a front mini pocket, grab handle, embossed zips, branded inside lining and the iconic HYPE. crest badge in monochrome on the front. The straps offer supreme comfort with just the right amount of padding. Wipe clean only.

 

HYPE RAINBOW MARBLE UTILITY BACKPACK

A utility backpack that really will take you to the galaxy. Meet the HYPE. rainbow marble utility backpack. Designed in our utility backpack shape, this is larger than our standard backpacks. With our signature space-temperature inspired effect in all-over design in a red, blue, green, yellow and orange colour palette. The straps offer the ultimate amount of comfort, the perfect bag choice. Finished with the iconic HYPE. crest badge logo on the front, front pocket and embossed zip pullers. This bag features a laptop compartment. Wipe clean only.

 

 

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