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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
Stay ahead of trends with the Girls Butterfly Edit! Your one-stop-shop for the cutest looks you need this season, from crop hoodies, cycle shorts, tees and tracksuit sets.
Summer’s here, and we’ve got just the pullover to make a statement with. The HYPE. Butterfly Fade Kids Crop Pullover Hoodie, designed in a 60% poly and 40% cotton fabric base, creating the supreme amount of comfort and breathable space you need. With an all-over butterfly and floral repeat logo with our signature fade effect in mint and pink, finished iconic HYPE. script logo in a contrasting white across the front. Designed with a fixed hood, fitted cuffs in our standard kids unisex crop jumper shape. Wear a little over-sized with cycle shorts for an on-trend style. Available in ages 3-4 years up to 16 years.
Summer’s here, and we’ve got just the pullover to make a statement with. The HYPE. Butterfly Kids Crop Pullover Hoodie, designed in a 80% cotton 20% polyester fabric base, creating the supreme amount of comfort and breathable space you need. With an all black base and iconic HYPE. script logo in a contrasting white across the front. Finished with embroidered butterfly’s in peach, pink and purple. Designed with a fixed hood, fitted cuffs in our standard kids unisex crop jumper shape. Wear a little over-sized with cycle shorts for an on-trend style, or team with the butterfly black joggers for a casual look. Available in ages 3-4 years up to 16 years
Bring a little cuteness to your everyday outfits with the HYPE. girls black butterfly cycle shorts. Available in sizes 3-4 years up to 16 years. Designed in 95% polyester and 5% elastane, these are the perfect girls cycle shorts to pair with an oversized t-shirt for a casual look, or teamed with the matching bralet for those P.E with Joe Wicks mornings. With a black fabric base and an all-over-printed colourful butterfly print, finished with an embossed elasticated waistband. Machine wash at 30 degrees.
The HYPE. girls pink butterfly crop t-shirt is the one you’ve been searching for. Designed in a 100% cotton pink fabric base, with our iconic HYPE. script logo in a contrasting white across the front with an all-over colourful butterfly print. This crop top is in our standard unisex size, available in sizes 3-4 years up to 16 years. This girls tee is also available in black. Perfect to add to your everyday summer crop tee rotation. Wear with the cycle shorts for an on-trend casual look. Machine wash at 30 degrees.
Explore our New arrivals through our latest lookbook. Featuring mens, womens and unisex tees, hoodies, joggers, jumpers and coats to keep you on trend this season. ...
Read MoreSummer's coming, time to get holiday ready with our essential suitcase range! Whether you're going on a two-week cruise around the Med or a weekend away in Paris, we've got the goods for every occasion with our line of cabin, medium and large sizes....
Read MoreIncoming, Sonic Speed! Celebrating in true HYPE. tradition with a party! at our Carnaby Flagship store. The event shut down Carnaby Street, with queues lining up around the block, with throwback and current trends from Amarie Cassidy, mouth-watering...
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