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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
The casual vibe that’s not just for Sundays, meet the loungewear edit, designed to find you the ultimate comfort. Helping you find the perfect set with all-over prints, plain-ish styles, leggings and shorts!
The Hype Grey Cropped Kids Hoodie and Joggers Set features the utmost supreme soft touch fabric for the ultimate comfort. This set features our standard kids crop hoodie and kids joggers in an essential grey. The girls crop boasts a fixed hood and fitted cuffs finished with the iconic mini HYPE. script logo in a contrasting white. The girls joggers feature an elasticated waistband, fitted cuffs and drawstring pullers, finished with the iconic mini HYPE. script logo in a contrasting white. Machine washable.
The Hype Navy Kids Hoodie and Shorts Set is perfect for off-duty casual days. Designed in an essential fabric base with the ultimate soft-touch sweat fabric for supreme comfort. The kids hoodie highlights a fixed hood, fitted hem and cuffs. The kids boast an elasticated waistband and fitted cuffs. Wear stand alone or as a set with a pair of box fresh kicks to complete the look. Machine wash at 30 degrees.
The Hype Pink Kids Hoodie and Leggings Set is perfect for off-duty casual days. Designed in a baby pink fabric base with the ultimate soft-touch sweat fabric for supreme comfort. The kids hoodie highlights a fixed hood, fitted hem and cuffs, finished with the iconic HYPE. script logo across the front. The leggings boast an elasticated waistband and fitted cuffs with the HYPE. script logo. Wear stand alone or as a set with a pair of box fresh kicks to complete the look. Machine wash at 30 degrees.
The Hype Grey Crest Kids Hoodie and Joggers Set is perfect for off-duty casual days. Designed in an essential fabric base with the ultimate soft-touch sweat fabric for supreme comfort. The kids hoodie highlights a fixed hood, fitted hem and cuffs, finished with the iconic HYPE. crest logo across the front. The joggers boast an elasticated waistband and fitted cuffs with the HYPE. crest logo. Wear stand alone or as a set with a pair of box fresh kicks to complete the look. Machine wash at 30 degrees.
The Hype Black Cropped Kids Hoodie and Joggers Set features the utmost supreme soft touch fabric for the ultimate comfort. This set features our standard kids crop hoodie and kids joggers in black. The girls crop boasts a fixed hood and fitted cuffs finished with the iconic mini HYPE. script logo in a contrasting white. The girls joggers feature an elasticated waistband, fitted cuffs and drawstring pullers, finished with the iconic mini HYPE. script logo in a contrasting white. Machine washable.
Explore our New arrivals through our latest lookbook. Featuring mens, womens and unisex tees, hoodies, joggers, jumpers and coats to keep you on trend this season. ...
Read MoreSummer's coming, time to get holiday ready with our essential suitcase range! Whether you're going on a two-week cruise around the Med or a weekend away in Paris, we've got the goods for every occasion with our line of cabin, medium and large sizes....
Read MoreIncoming, Sonic Speed! Celebrating in true HYPE. tradition with a party! at our Carnaby Flagship store. The event shut down Carnaby Street, with queues lining up around the block, with throwback and current trends from Amarie Cassidy, mouth-watering...
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