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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
Meet our top 3 edit of boys’ and girls t-shirts for everyday wear. From plain-ish styles to all-over loud and proud statement designs. Basic tees don’t get the credit they deserve. They might be basic, but they’re also versatile, and we’re living for it.
Meet the HYPE. grey script kids t-shirt, perfect to add to your t-shirt rotation. Designed in a 100% cotton fabric for the supreme amount of comfort and breathable room. With a crew neckline and short sleeves in our standard unisex t-shirt shape, finished with the iconic HYPE. script logo in a contrasting white. Wear with the matching grey sweat shorts for a relaxed fit, or with black denim skinny fit jeans and box-fresh kicks to complete the look. Machine wash at 30 degrees.
Start your outfit off by choosing the winning tee. Then are you going for loud or plain-ish? Next step is the crest, script or logo… then let the rest go down in history.
The HYPE. red jh repeat tape kids t-shirt features a red and white colour palette. Designed in a 100% cotton fabric base for the ultimate comfort and breathing room. With a crew neckline and short sleeves in our unisex standard kids tee shape. Wear with black skinny jeans for a smart-casual look or with HYPE. grey kids sweat shorts for a comfort-over-everything look. Machine wash at 30 degrees.
Explore our New arrivals through our latest lookbook. Featuring mens, womens and unisex tees, hoodies, joggers, jumpers and coats to keep you on trend this season. ...
Read MoreSummer's coming, time to get holiday ready with our essential suitcase range! Whether you're going on a two-week cruise around the Med or a weekend away in Paris, we've got the goods for every occasion with our line of cabin, medium and large sizes....
Read MoreIncoming, Sonic Speed! Celebrating in true HYPE. tradition with a party! at our Carnaby Flagship store. The event shut down Carnaby Street, with queues lining up around the block, with throwback and current trends from Amarie Cassidy, mouth-watering...
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