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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
The weather is getting warmer, stay hydrated with one of top 3 picks below keeping you hydrated, in style.
Up to 24 hours cold!
Keeping you hydrated, in style. Meet the HYPE. yellow & fuchsia gradient powder coated bottle, perfect for when you’re on the go. Designed in Aluminium to ensure your water stays ice-cold and for chillier days, keeping your oat milk latte warm for longer. Why not grab one of our lunch bags or backpacks with a bottle holder to complete the look, we suggest grabbing the matching set.
Keeping you hydrated, in style. Meet the HYPE. blue spray metal reusable bottle, perfect for when you’re on the go. Designed in Aluminium to ensure your water stays ice-cold and for chillier days, keeping your oat milk latte warm for longer. Why not grab one of our lunch bags or backpacks with a bottle holder to complete the look, we suggest grabbing the matching set.
Keeping you hydrated, in style. Meet the HYPE. blue spray metal reusable bottle, perfect for when you’re on the go. Designed in Aluminium to ensure your water stays ice-cold and for chillier days, keeping your oat milk latte warm for longer. Why not grab one of our lunch bags or backpacks with a bottle holder to complete the look, we suggest grabbing the matching set.
Explore our New arrivals through our latest lookbook. Featuring mens, womens and unisex tees, hoodies, joggers, jumpers and coats to keep you on trend this season. ...
Read MoreSummer's coming, time to get holiday ready with our essential suitcase range! Whether you're going on a two-week cruise around the Med or a weekend away in Paris, we've got the goods for every occasion with our line of cabin, medium and large sizes....
Read MoreIncoming, Sonic Speed! Celebrating in true HYPE. tradition with a party! at our Carnaby Flagship store. The event shut down Carnaby Street, with queues lining up around the block, with throwback and current trends from Amarie Cassidy, mouth-watering...
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