Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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The weather is starting to warm but we’re having to spend more time than ever indoors. However, on the bright side, it’s the perfect time to give you some spring inspo. What better place to start than your wardrobe? We’ve rounded up our top five picks to keep you on trend this spring… are you ready!
Brighting up spring, you can crop it, knot it or wear it full the perfect tee to add to your wardrobe!
Spending lots of time inside still this fit is perfect for lounging.
What doesn’t go with black, however change your drobe up this spring with our AOP Speckle joggers because this shade just came fun!
With the weather getting warmer but not quite summer, this jumper dress is the perfect fit for spring, giving you comfort and style in one!
Stand out and make a statement this spring, bringing a colour to the drobe this year!
Unveiling This Week's Boyswear Heroes: Elevate Your Style with Iconic HYPE. This week, we're diving into the realm of boyswear heroes, and we've got something truly special in store for you. Get ready to elevate you...
Read MoreAnnouncing eight performances across five countries that take place this November. 21 Savage is hitting up Europe for an expansion of his homecoming London show this November. The rapper’s engagement features a total of eight dates across five...
Read MoreCheck out BTS photoshoot for @zalando New Range Coming Soon 👀 Something BIG is cooking at @zalando! We've got an exclusive sneak peek behind the scenes of our upcoming collection. Stay tuned for the big reveal and be part of the hype! 🔥...
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