Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
The weather is starting to warm but we’re having to spend more time than ever indoors. However, on the bright side, it’s the perfect time to give you some spring inspo. What better place to start than your wardrobe? We’ve rounded up our top five picks to keep you on trend this spring… are you ready!
Brighting up spring, you can crop it, knot it or wear it full the perfect tee to add to your wardrobe!
Spending lots of time inside still this fit is perfect for lounging.
What doesn’t go with black, however change your drobe up this spring with our AOP Speckle joggers because this shade just came fun!
With the weather getting warmer but not quite summer, this jumper dress is the perfect fit for spring, giving you comfort and style in one!
Stand out and make a statement this spring, bringing a colour to the drobe this year!
HYPE. x IET: Backpack To The Future. Following our recent announcement of the competition winner, we built a visual display to showcase the backpack Eleanor designed: Breathe Better Backpack. Available to preview at our Carnaby London Flagship St...Read More
Hogwarts Legacy’s new trailer previews an immersive world of magic, exploration and enemy battles. Viewers should note that this particular video is a cinematic trailer, so it focuses more on world-building rather than actual gameplay. [em...Read More
Twelve year- old Eleanor from Huddersfield has won our Institution of Engineering & Technology’s (IET) national ‘Backpack to the Future’ competition!! With a design that filters polluted air – helping the 8 million people in the UK who ...Read More
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