Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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In these dark times, we thought it’d be uplifting to bring some colour and spread some joy. Introducing our new collection of rainbow basics. From yellow to blue, green, khaki and red, in a range of joggers, shorts, hoodies, t-shirts, crewnecks and zip-up hoodies. Meet the contenders…
Perfect for those who like to stay casual and on-trend chic. If you don’t fancy wearing the full set, opt for a basic tee with the joggers, or your favourite pair of jeans with the hoodie.
This ones for those who want to make a statement, to stand out from the crowd.
If your Leicester City top’s in the wash, support the foxes with this tracksuit set.
Brighten up everyones day while you’re wearing this sunshine yellow combo.
Not sure how to style the Rainbow Edit? Head over to our Instagram to see how our brand ambassadors and influencers are doing it. Go on treat yourself. Also available in mini me boys and girls.
Check out BTS photoshoot for @zalando New Range Coming Soon 👀 Something BIG is cooking at @zalando! We've got an exclusive sneak peek behind the scenes of our upcoming collection. Stay tuned for the big reveal and be part of the hype! 🔥...
Read MoreBrand HYPE Teams Up with L.O.L. SURPRISE!™ for a Second Capsule Collection London, August 3, 2023 - HYPE., the internationally recognized apparel and accessories brand, is excited to announce its second collaboration with L.O.L. Surprise!™, th...
Read MoreThe NFT-inspired collection featuring instantly-recognised Bored Ape Yacht Club NFT (Non-fungible Token) Apes, launches exclusively via Justhype.com on Thursday 6th July, 2023. A clean and contemporary aesthetic paired with HYPE.’s signature tre...
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