Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
In these dark times, we thought it’d be uplifting to bring some colour and spread some joy. Introducing our new collection of rainbow basics. From yellow to blue, green, khaki and red, in a range of joggers, shorts, hoodies, t-shirts, crewnecks and zip-up hoodies. Meet the contenders…
Perfect for those who like to stay casual and on-trend chic. If you don’t fancy wearing the full set, opt for a basic tee with the joggers, or your favourite pair of jeans with the hoodie.
This ones for those who want to make a statement, to stand out from the crowd.
If your Leicester City top’s in the wash, support the foxes with this tracksuit set.
Brighten up everyones day while you’re wearing this sunshine yellow combo.
Not sure how to style the Rainbow Edit? Head over to our Instagram to see how our brand ambassadors and influencers are doing it. Go on treat yourself. Also available in mini me boys and girls.
HYPE. x IET: Backpack To The Future. Following our recent announcement of the competition winner, we built a visual display to showcase the backpack Eleanor designed: Breathe Better Backpack. Available to preview at our Carnaby London Flagship St...Read More
Hogwarts Legacy’s new trailer previews an immersive world of magic, exploration and enemy battles. Viewers should note that this particular video is a cinematic trailer, so it focuses more on world-building rather than actual gameplay. [em...Read More
Twelve year- old Eleanor from Huddersfield has won our Institution of Engineering & Technology’s (IET) national ‘Backpack to the Future’ competition!! With a design that filters polluted air – helping the 8 million people in the UK who ...Read More
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