Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
We’re approaching the end of the month, and that means two things. It’s pay day weekend, and, the end-of-the-month sesh is almost upon us. Time to treat yo’self; spice up that wardrobe and get some fresh threads. Let us give you some style-spo, HYPE. style, with our ultimate Pay Day Edit.
Killer for those sunny but chilly evenings, grab one of our basic pullover hoodies to complete the look. Team with a pair of jeans and some box fresh trainers.
The ultimate summer get-up, take any look from 0-100. Check out our instagram and see how our influencers are styling our summer sets @justhypeofficial
Add some pops of colour to your summer ‘drobe with our latest range of summer tees exclusive to ASOS!
Slider-ready! With all-over-prints, basic scripts, faux fur and embossed tab pullers, this year we’ve got every pair of sliders you could wish for, in unisex styles.
Get yourself some over-sized tees, crew’s and pullovers that you can wear casually and upgrade in the evening to create some staple styles.
HYPE. x IET: Backpack To The Future. Following our recent announcement of the competition winner, we built a visual display to showcase the backpack Eleanor designed: Breathe Better Backpack. Available to preview at our Carnaby London Flagship St...Read More
Hogwarts Legacy’s new trailer previews an immersive world of magic, exploration and enemy battles. Viewers should note that this particular video is a cinematic trailer, so it focuses more on world-building rather than actual gameplay. [em...Read More
Twelve year- old Eleanor from Huddersfield has won our Institution of Engineering & Technology’s (IET) national ‘Backpack to the Future’ competition!! With a design that filters polluted air – helping the 8 million people in the UK who ...Read More
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