Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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THE BEST MATCHING TRACKSUITS TO SEE YOU THROUGH LOCKDOWN

The loungewear obsession isn’t ending anytime soon. We have become accustomed to 100% comfort, 24/7. However if your old joggers and stained bed t-shirt isn’t doing it for you anymore, it’s probably time to level up our loungewear game. See below our top 4 tracksuit edit.

HYPE SAND SIGNATURE WOMEN’S PULLOVER HOODIE & HYPE SAND SIGNATURE WOMEN’S JOGGERS

HYPE BLACK SCRIBBLE LOGO MEN’S T-SHIRT & HYPE BLACK SCRIBBLE LOGO MEN’S JOGGERS

HYPE VIOLET WOMEN’S OVERSIZED HOODIE & HYPE VIOLET WOMEN’S JOGGERS

HYPE GREY SCRIBBLE LOGO MEN’S PULLOVER HOODIE & HYPE GREY SCRIBBLE LOGO MEN’S JOGGERS

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