Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
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SWIM IS IN

6 Swim-tastic buys you need to know about. Whether you’re taking a trip down to the beach or in vacay-mode, from bold prints to pretty pinks, we`ve got you covered (literally).
Tap images to shop.

NEON PALMS

This Neon palm womens swimsuit definitely screams summer with its playful palm tree print.

MONO STRIPE

If you’re looking for something more chic, take it back to basics with this simple black side stripe swimsuit.

THINK PINK

Look pretty in pink with this pink side stripe swimsuit, for something a little girly!

FLORAL NUMBER

This fun little floral print will have you looking fab, especially with floral being ultra hot with the trends right now.

HOT MINUTE

Feel cheeky in cheetah print with this bold little piece. You definitely won’t be hard to miss.

SPECKLE BABY

Make `em starry eyed with this two-toned, grey and white speckled swimsuit. Another one for if you’re looking for something that isn’t too loud in colour.

By Baldeep Gahir.

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