cart

SPOTTED in: #HYPEXASOS

Admin

Our exclusive collection with ASOS is all about summer, poppy colours, floral prints and the on-trend checkerboard racer style. This blog post is for those monochrome lovers, by the end you’ll be wearing every colour of the rainbow. We’ve took inspo from our Influencers to see how they’re stylin’ the collection:

@AB_Bowen

Stripes are in! Pair with, well, absolutely anything.

@ParrisGram

Disturbing Ibiza with an all-over-printed tee paired with a Ciroc Orange and a VIP Ocean Beach band.

@RykardJenkins

Flowers and Polka Dots, we made it a thing! Team with denim shorts and a box-fresh pair of white trainers for a summer-cashh look.

@MashellGoodluck

In with the ripped dark denim and moonboots. Mix in a sideman bag. And you’ve got that summer goodness.

@Jsentrosi

The only time of the year loud colours are acceptable, so of course we’re going to milk it. Florals, on-trend racer and a loud red paired with braids, a hair band on wrist and some light blue jeans.

Shop our exclusive collection with ASOS here.

THIS WEEK’S TOP BOYSWEAR HEROES
THIS WEEK’S TOP BOYSWEAR HEROES

Unveiling This Week's Boyswear Heroes: Elevate Your Style with Iconic HYPE.  This week, we're diving into the realm of boyswear heroes, and we've got something truly special in store for you. Get ready to elevate you...

Read More
21 Savage Expands London Show To 2023 Europe Tour
21 Savage Expands London Show To 2023 Europe Tour

Announcing eight performances across five countries that take place this November. 21 Savage is hitting up Europe for an expansion of his homecoming London show this November. The rapper’s engagement features a total of eight dates across five...

Read More
Behind the scenes for Zalando 👀
Behind the scenes for Zalando 👀

Check out BTS photoshoot for  @zalando New Range Coming Soon 👀 Something BIG is cooking at @zalando! We've got an exclusive sneak peek behind the scenes of our upcoming collection. Stay tuned for the big reveal and be part of the hype! 🔥...

Read More