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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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SOMETHING IS COMING.

Jade September 30, 2020

Yesterday we sent the photography and video team up to Manchester, with a neon set and some globally-recognised nostalgic props to shoot our next collaboration collection. We can’t give too much away just yet. Take a scroll down of some behind the scenes of the shoot. Drop us a message in the comments if you know what our next collab is. Coming early October.

 

 

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