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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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SANTORINI ESCAPE

Jade September 29, 2020

HYPE. takes Santorini.
We teamed up with social media influencer Zhara to showcase our latest womenswear Autumn Winter range. A collection boasting pastel tie-dye tracksuits, essential sets, swimwear and our latest dresses.

Designed for versatility, HYPE. wmns features garments for every occasion. With seasonal layering as the inspiration behind the collection.

The Black Spots Skirt features a midi length in a monochrome colour palette – perfect for whatever the weather – team with an over-sized sweat, layers of jewellery and boots.

Take a scroll through the images and tap on the images to shop.

 

 

 

 

 

 

 

 

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