Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
HYPE. takes Santorini.
We teamed up with social media influencer Zhara to showcase our latest womenswear Autumn Winter range. A collection boasting pastel tie-dye tracksuits, essential sets, swimwear and our latest dresses.
Designed for versatility, HYPE. wmns features garments for every occasion. With seasonal layering as the inspiration behind the collection.
The Black Spots Skirt features a midi length in a monochrome colour palette – perfect for whatever the weather – team with an over-sized sweat, layers of jewellery and boots.
Take a scroll through the images and tap on the images to shop.
Check out BTS photoshoot for @zalando New Range Coming Soon 👀 Something BIG is cooking at @zalando! We've got an exclusive sneak peek behind the scenes of our upcoming collection. Stay tuned for the big reveal and be part of the hype! 🔥...
Read MoreBrand HYPE Teams Up with L.O.L. SURPRISE!™ for a Second Capsule Collection London, August 3, 2023 - HYPE., the internationally recognized apparel and accessories brand, is excited to announce its second collaboration with L.O.L. Surprise!™, th...
Read MoreThe NFT-inspired collection featuring instantly-recognised Bored Ape Yacht Club NFT (Non-fungible Token) Apes, launches exclusively via Justhype.com on Thursday 6th July, 2023. A clean and contemporary aesthetic paired with HYPE.’s signature tre...
Read MoreUnlock 10% off when you subscribe to the Just Hype SMS and Mailing List.