Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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Sony showcased a first look at the upcoming console, including several new games coming to the PlayStation 5 with many of PlayStation’s in-house studios taking to the stage.
Playstation 5 revealed the hardware; a dual-tone sleek monochrome colour scheme. With a stand-up tower design with sharp chassis panels, curvy edges finished with a futuristic blue glow accent feature. Alongside the standalone console, there is also the option to grab a digital-only version of the console, this version lacks a disc slot (much like the digital Xbox One S), exact differences in weight and dimensions are not yet confirmed.
With an HD Camera Pulse 3D headset and media remote come with both editions, however, no price point has been confirmed, the console is expected to arrive towards the end of 2020.
“At launch, we will offer two options: a PlayStation®5 console with an Ultra HD Blu-ray disc drive and a PlayStation®5 Digital Edition without a disc drive. The PS5 gameplay experience will be the same, so the choice is all yours. While there are some slight differences in the look of each model, for the overall design, we wanted to deliver a console that’s bold, stunning, and unlike any previous generation of PlayStation. ” – PlayStation.
Check out BTS photoshoot for @zalando New Range Coming Soon 👀 Something BIG is cooking at @zalando! We've got an exclusive sneak peek behind the scenes of our upcoming collection. Stay tuned for the big reveal and be part of the hype! 🔥...
Read MoreBrand HYPE Teams Up with L.O.L. SURPRISE!™ for a Second Capsule Collection London, August 3, 2023 - HYPE., the internationally recognized apparel and accessories brand, is excited to announce its second collaboration with L.O.L. Surprise!™, th...
Read MoreThe NFT-inspired collection featuring instantly-recognised Bored Ape Yacht Club NFT (Non-fungible Token) Apes, launches exclusively via Justhype.com on Thursday 6th July, 2023. A clean and contemporary aesthetic paired with HYPE.’s signature tre...
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