close

Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
cart
BACK

PIZZA DUDE’S GOT 30 SECONDS…

Admin May 3, 2018

HYPE X TMNT

For all the ‘80’s and ‘90s babies familiar with the names Leonardo, Raphael, Michealangelo and Donatello, you guessed it! Our latest collaboration with Nickelodeon comes just in time with the latest feature film, Teenage Mutant Ninja Turtles: Out of the Shaddows release.


“You can expect to see raw edged, distressed collections inspired by the retro style Teenage Mutant Ninja Turtles, with exaggerated edges, stepped hems and a distinctive monotone colour pallet,” HYPE.’s Liam Green.

Bringing the sewer style of TMNT and our print-heavy approach we’ve used a distinctive monotone colour palette mixed with raw trims, distressed fabrics, stepped hems and exaggerated edges.

THE LAUNCH PARTY

With guest appearances from the Turtles themselves, it’s only right we had pizza flowing throughout the night. Hosted at our famous Boxpark store, we had our legendary grabber with limited edition #HYPEXTMNT caps with Shorebitch dj’s throwing the tunes.

Related Blog

SUMMER LOOKBOOK: NEW IN THIS WEEK
SUMMER LOOKBOOK: NEW IN THIS WEEK

Explore our New arrivals through our latest lookbook. Featuring mens, womens and unisex tees, hoodies, joggers, jumpers and coats to keep you on trend this season. ...

Read More
INCOMING: SUMMER LUGGAGE!
INCOMING: SUMMER LUGGAGE!

Summer's coming, time to get holiday ready with our essential suitcase range! Whether you're going on a two-week cruise around the Med or a weekend away in Paris, we've got the goods for every occasion with our line of cabin, medium and large sizes....

Read More
HYPE. x SONIC THE LAUNCH EVENT!
HYPE. x SONIC THE LAUNCH EVENT!

Incoming, Sonic Speed! Celebrating in true HYPE. tradition with a party! at our Carnaby Flagship store. The event shut down Carnaby Street, with queues lining up around the block, with throwback and current trends from Amarie Cassidy, mouth-watering...

Read More