Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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For all the ‘80’s and ‘90s babies familiar with the names Leonardo, Raphael, Michealangelo and Donatello, you guessed it! Our latest collaboration with Nickelodeon comes just in time with the latest feature film, Teenage Mutant Ninja Turtles: Out of the Shaddows release.
“You can expect to see raw edged, distressed collections inspired by the retro style Teenage Mutant Ninja Turtles, with exaggerated edges, stepped hems and a distinctive monotone colour pallet,” HYPE.’s Liam Green.
Bringing the sewer style of TMNT and our print-heavy approach we’ve used a distinctive monotone colour palette mixed with raw trims, distressed fabrics, stepped hems and exaggerated edges.
With guest appearances from the Turtles themselves, it’s only right we had pizza flowing throughout the night. Hosted at our famous Boxpark store, we had our legendary grabber with limited edition #HYPEXTMNT caps with Shorebitch dj’s throwing the tunes.
Unveiling This Week's Boyswear Heroes: Elevate Your Style with Iconic HYPE. This week, we're diving into the realm of boyswear heroes, and we've got something truly special in store for you. Get ready to elevate you...
Read MoreAnnouncing eight performances across five countries that take place this November. 21 Savage is hitting up Europe for an expansion of his homecoming London show this November. The rapper’s engagement features a total of eight dates across five...
Read MoreCheck out BTS photoshoot for @zalando New Range Coming Soon 👀 Something BIG is cooking at @zalando! We've got an exclusive sneak peek behind the scenes of our upcoming collection. Stay tuned for the big reveal and be part of the hype! 🔥...
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