Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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For all the ‘80’s and ‘90s babies familiar with the names Leonardo, Raphael, Michealangelo and Donatello, you guessed it! Our latest collaboration with Nickelodeon comes just in time with the latest feature film, Teenage Mutant Ninja Turtles: Out of the Shaddows release.
“You can expect to see raw edged, distressed collections inspired by the retro style Teenage Mutant Ninja Turtles, with exaggerated edges, stepped hems and a distinctive monotone colour pallet,” HYPE.’s Liam Green.
Bringing the sewer style of TMNT and our print-heavy approach we’ve used a distinctive monotone colour palette mixed with raw trims, distressed fabrics, stepped hems and exaggerated edges.
With guest appearances from the Turtles themselves, it’s only right we had pizza flowing throughout the night. Hosted at our famous Boxpark store, we had our legendary grabber with limited edition #HYPEXTMNT caps with Shorebitch dj’s throwing the tunes.
Twelve year- old Eleanor from Huddersfield has won our Institution of Engineering & Technology’s (IET) national ‘Backpack to the Future’ competition!! With a design that filters polluted air – helping the 8 million people in the UK who ...
Read MoreThe Graphic-led collection Will Launch Exclusively at HYPE.’s Online Store and their Carnaby London Flagship Store on January 19th. To create that which is unique, is to create that which has never been done before. The Just Hype Create & De...
Read MoreUK lifestyle brand, HYPE., today announced an all-new line of licensed clothing featuring exciting designs inspired by DreamWorks Animation’s beloved and award-winning franchise Shrek, the HYPE. x Shrek capsule collection includes a range of chil...
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