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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
Keep your bank balance happy & take a scroll through our edit of offers for under £20. From backpacks to beanies to mens, womens & kids garms! Tees, hoodies, jogger sets and accessories, treat yourself to a gift, you know you want too!
The tee to add to your everyday rotation. The HYPE. sand storm men’s t-shirt features a pale orange and rust colour palette. Keepin’ it classic in this 95% polyester and 5% cotton fabric blend in our standard men’s tee shape, in an all-over sand storm inspired design. With a crew neckline and short sleeves for a classic cut. Finished with a woven hem tab embossed logo on the front. Wear with black denim skinny fit jeans for the ultimate look. Machine washable.
The perfect summer outfit, the HYPE. pink yellow fade playsuit. Featuring a pink, purple and yellow colour palette with our iconic fade print. Finished with a tie waistband and the HYPE. script logo in a contrasting white. Grab your sunnies and favourite pair of sandals for the ultimate summer look. Machine wash at 30 degrees.
Designed with the importance of making a statement with your accessory choice.
The HYPE. women’s white blush blouse features a mint, green and pastel pink colour palette. Designed in an all over floral inspired design in a poly fabric base for comfort and breathable space. In our standard women’s eve blouse t-shirt shape and short sleeves. Wear with high-waisted denim jeans for an everyday essential look. Machine washable.HYPE MONO VERTICAL REPEAT LOGO KIDS T-SHIRT
Explore our New arrivals through our latest lookbook. Featuring mens, womens and unisex tees, hoodies, joggers, jumpers and coats to keep you on trend this season. ...
Read MoreSummer's coming, time to get holiday ready with our essential suitcase range! Whether you're going on a two-week cruise around the Med or a weekend away in Paris, we've got the goods for every occasion with our line of cabin, medium and large sizes....
Read MoreIncoming, Sonic Speed! Celebrating in true HYPE. tradition with a party! at our Carnaby Flagship store. The event shut down Carnaby Street, with queues lining up around the block, with throwback and current trends from Amarie Cassidy, mouth-watering...
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