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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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NEW KIDSWEAR ROUND UP

Admin October 2, 2018

NEW KIDSWEAR ROUND UP

Not just a mini me collection, we’ve got bold prints and plainer styles that you can mix ‘n’ match.

We’ve just dropped 100s of new items for the Autumn season, finding it hard to choose? .. With Christmas round the corner, we’ll help you pick the perfect gifts for your little ones.

Click on the images to shop.

Pair with a white tee and a pair of box-fresh trainers = W I N N I N G. Also available in Grey, shop here.

Let us know when you see the fishtail jacket above…

Summer pastels aren’t just for summer, they’re an on-trend staple this Autumn.

 

Keep ’em warm and stylish this winter.

When you’ve got a thing to go to.. Tee dresses are not just for summer. Pair with a leather biker jacket and converse for a casual weekend look.

Shop our new Kidswear collection here.

 

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