Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
Not just a mini me collection, we’ve got bold prints and plainer styles that you can mix ‘n’ match.
We’ve just dropped 100s of new items for the Autumn season, finding it hard to choose? .. With Christmas round the corner, we’ll help you pick the perfect gifts for your little ones.
Click on the images to shop.
Pair with a white tee and a pair of box-fresh trainers = W I N N I N G. Also available in Grey, shop here.
Let us know when you see the fishtail jacket above…
Summer pastels aren’t just for summer, they’re an on-trend staple this Autumn.
Keep ’em warm and stylish this winter.
When you’ve got a thing to go to.. Tee dresses are not just for summer. Pair with a leather biker jacket and converse for a casual weekend look.
Shop our new Kidswear collection here.
HYPE. x IET: Backpack To The Future. Following our recent announcement of the competition winner, we built a visual display to showcase the backpack Eleanor designed: Breathe Better Backpack. Available to preview at our Carnaby London Flagship St...Read More
Hogwarts Legacy’s new trailer previews an immersive world of magic, exploration and enemy battles. Viewers should note that this particular video is a cinematic trailer, so it focuses more on world-building rather than actual gameplay. [em...Read More
Twelve year- old Eleanor from Huddersfield has won our Institution of Engineering & Technology’s (IET) national ‘Backpack to the Future’ competition!! With a design that filters polluted air – helping the 8 million people in the UK who ...Read More
Unlock 10% off when you subscribe to the Just Hype SMS and Mailing List.