Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
From cat-eye to aviator to round, we’ve just dropped new styles just in time for spring.
Whether you need a little cover-up to hide those hungover bags, need to make a fashion statement or simply need to protect the sun from beaming into your eyes, we’ve got you covered.
Meet the squad below, tap on the image to grab yours.
Not just to wear when topping up your fuel. These black camo sunglasses are paired with our signature speckle, creating the glasses you need to wear for every occasion.
The ones where you know everyone’ll be watching.
Mint and black, is there a more cool combo? .. we’ll wait.
For the cool cats, no kittens around here. In a yellowy gold tint creating the perfect pair of glasses for the golden hour.
The ones that’ll make everyone stop and stare.. in envy. With a clear frame combined with rose gold mirror lenses, these are your new go-to pair, perfect with every outfit.
The sleek ones. The ones to take your look from a 3 to an 11. In a black polycarbonate frame finished with a red stripe for a classic touch.
HYPE. x IET: Backpack To The Future. Following our recent announcement of the competition winner, we built a visual display to showcase the backpack Eleanor designed: Breathe Better Backpack. Available to preview at our Carnaby London Flagship St...Read More
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Twelve year- old Eleanor from Huddersfield has won our Institution of Engineering & Technology’s (IET) national ‘Backpack to the Future’ competition!! With a design that filters polluted air – helping the 8 million people in the UK who ...Read More
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