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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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NEW IN: SUNNIES

Editor Blog April 20, 2020

NEW IN: SUNNIES

From cat-eye to aviator to round, we’ve just dropped new styles just in time for spring.
Whether you need a little cover-up to hide those hungover bags, need to make a fashion statement or simply need to protect the sun from beaming into your eyes, we’ve got you covered.

Meet the squad below, tap on the image to grab yours.

 

THE HYPE. BLACK CAMO SPECKLE SUNGLASSES

Not just to wear when topping up your fuel. These black camo sunglasses are paired with our signature speckle, creating the glasses you need to wear for every occasion.

 

THE HYPE. RED CAT EYE SUNGLASSES.

The ones where you know everyone’ll be watching.

 

THE HYPE. BLACK HYPEFARER TWO SUNGLASSES.

Mint and black, is there a more cool combo? .. we’ll wait.

 

THE HYPE. GOLD YELLOW GEO SUNGLASSES.

For the cool cats, no kittens around here. In a yellowy gold tint creating the perfect pair of glasses for the golden hour.

 

THE HYPE. CLEAR CAT EYE SUNGLASSES.

The ones that’ll make everyone stop and stare.. in envy. With a clear frame combined with rose gold mirror lenses, these are your new go-to pair, perfect with every outfit.

 

 

THE HYPE. BLACK BOLD TEXT SUNGLASSES.

The sleek ones. The ones to take your look from a 3 to an 11. In a black polycarbonate frame finished with a red stripe for a classic touch.

 

 

 

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