Cater your sweet tooth needs with HYPE treats. Easter came early! Take a scroll down our new in treats, from chocolate eggs to sour sweets we have Easter at your finger tips. Calling all white chocolate lovers we have a box for you get scrolling find out more…
SMELL FRESH, BE FRESH, FRESH! We’ve recently launched our First Cosmetics & Care range exclusive to Boots UK and just in time for Christmas! With instantly-recognisable HYPE. packaging the collection features hair clay, body mists and fizz bars...
Read MoreOn shoot lastweek at our HYPE. HQ in Leicester we asked Natalie to tell us 10 things about herself, what shes currently obsessed with, fun facts, essentials and beauty trends she's keeping up with. - “ I’m a dancer, I’ve done ballet since I wa...
Read MoreThe backpacks you need to know about this week - from all-over to plainish prints in our iconic backpack shape. We've put together our trending bags edit. Tap to images to shop. Drop a comment with your favourite. HYPE NEON CAMO UTILITY BACKPACK ...
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