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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
Cater your sweet tooth needs with HYPE treats. Easter came early! Take a scroll down our new in treats, from chocolate eggs to sour sweets we have Easter at your finger tips. Calling all white chocolate lovers we have a box for you get scrolling find out more…
Explore our New arrivals through our latest lookbook. Featuring mens, womens and unisex tees, hoodies, joggers, jumpers and coats to keep you on trend this season. ...
Read MoreNew boys and girls lines have dropped in our Leicester store! Located directly across from the Apple store in the Highcross Centre stands one of our very first stand alone Hype stores, in the city that our story began! Yes, Leicester. From cam...
Read MoreTikTok a ‘massive retail opportunity’ for Just Hype We are one of the first fashion retailers to pilot video-sharing platform TikTok’s in-app purchasing software. As part of the trial, which began in April, shoppers can purchase our products ...
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