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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
The Face Mask Edition of our famous Lucky Dips. We’ve got a Lucky Dip x3 and x5 available. Featuring exciting designs, perfect if you love surprises. The masks will feature plain and all over prints, perfect to add to your everyday mask rotation. Don’t forget to tag us in photos of your Face Mask Lucky Dips. Tap the images to shop.
Featuring three exciting face masks chosen for you at random. Our face masks feature the supreme amount of comfort you require from your fashion face mask. With an ear loops design, creating an easy to wear style. Machine washable, perfect for reusing.
Featuring five exciting face masks, perfect if you love surprises. Our face masks feature the supreme amount of comfort you require from your fashion face mask. With an ear loops design, creating an easy to wear style. Machine washable, perfect for reusing, wash at 30 degrees.
Explore our New arrivals through our latest lookbook. Featuring mens, womens and unisex tees, hoodies, joggers, jumpers and coats to keep you on trend this season. ...
Read MoreSummer's coming, time to get holiday ready with our essential suitcase range! Whether you're going on a two-week cruise around the Med or a weekend away in Paris, we've got the goods for every occasion with our line of cabin, medium and large sizes....
Read MoreIncoming, Sonic Speed! Celebrating in true HYPE. tradition with a party! at our Carnaby Flagship store. The event shut down Carnaby Street, with queues lining up around the block, with throwback and current trends from Amarie Cassidy, mouth-watering...
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