Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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We’ve partnered up with Samsung C&T UK, the fashion and trading sister to the Korean electronics company!
This is such an exciting time for us, our creative director and co-founder, Liam Green said : “The partnership with Samsung is a game changer for HYPE. as we drive towards becoming a truly global brand.”
At our HQ. in Leicester, we will continue to design our own products, sales and marketing.
Partnering with Samsung will offer us access to new potential retail partners, additional licensing opportunities and improved cash flow from supplier payment terms.
Jason Lee, MD of Samsung C&T UK, has identified us as “having a huge potential for growth not only in the UK market, but globally as well.”
Samsung will be providing us with a 24-hour management system, inventory purchasing, logistics support, warehousing and invoicing.
This is a HUGE step for us as a brand and we’re so excited for our new journey with Samsung! Watch this space!
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