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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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HYPEPLAYS: CRAIG DAVID

Admin August 22, 2018

90’s R&B legend Craig David is spotted this summer in HYPE. Craig and his TS5 shows across Europe and Vegas have been going off. Killing every show in his hand-picked HYPE. gear, with the help of personal Stylist @alexisknox.

With performances of everyone’s favourite classic, ‘Fill me in,’ and new hits such as ‘Somebody Like Me’ and ‘Reload’ from his new album #TheTimeIsNow.

Wanna cop Craig’s style, then head here.

More more tunes and style-inspo, check out @craigdavid on instagram.

The Time Is Now: the tracklist

Magic
Heartline
Brand New
Going On
Love Me Like It’s Yesterday
For The Gram
Get Involved
I Know you
Live In The Moment ft. GoldLink
Love Will Come Around
Somebody like me ft. AJ Tracey
Focus
Reload
Talk to me
Talk to me pt 2. ft. Ella Mai

Available to buy and download on iTunes and Spotify.

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