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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
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HYPE. X VOGU

Jade March 21st, 2022

Meet the VOGU X HYPE. Collaboration Collection, bringing streetwear to the metaverse. For this collection, HYPE. has partnered with the Vogu Collective who have quickly attracted a passionate and creative community, drawn in by the project’s commitment to innovative art and storytelling. See the collection in the 3D Virtual World, Decentraland as part of the first ever Metaverse Fashion Week or buy the real, physical products right here!  

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