Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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HYPE. x Sesame Street, vibrantly-animated adults’ and kids’ collections set to launch on February 21st, 2021, with a 24 hour early access exclusively on the HYPE App. The throwback collection features your all-time-favourite Sesame Street characters with range of hoodies, joggers, tees, backpacks, face coverings and reusable bottles in true HYPE. tradition.
The unisex adult collection with a matured 90’s inspired design. An exciting super-soft-touch Sherpa fabric, the pullover and jogger tracksuit set features embroidered characters in bright pops of colour featuring the new signature justhype logo.
HYPE.’s signature camo print is entwined with Sesame Street’s Elmo and Oscar the Grouch for characters on kidswear loungewear sets. Featuring on-trend embossed panelling, embroidery and piping detail, the kidswear collection has a backpack to match each look.
Go Green, literally, with the HYPE. x Sesame Street reusable bottles! Fancy a hot chocolate or maybe even a slash of fresh orange the bottle will keep your beverage at the perfect temperature for longer.
With four exciting designs for face coverings, you’ll be spoilt for choice!
The collection creates a sense of nostalgia for all you 90’s babies and an element of pure happiness when it comes to the kids collection.
Keep your diary’s free on the 21st of February, some serious shopping is need!
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