Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
Our directors have been brainstorming over the past few weeks, thinking of ways we can help protect and support our NHS. So we thought we’d kick it off by doing something we do best. The T-shirt.
Meet the HYPE. NHS Legends t-shirt. With 100% of the profits being donated to the NHS.
Designed in our standard unisex shape, this t-shirt is for everyone. Made from 100% cotton, creating the perfect amount of comfort you want from a t-shirt.Tag us using #StayHype and we’ll repost your looks.Sign up here to grab yours.
Unveiling This Week's Boyswear Heroes: Elevate Your Style with Iconic HYPE. This week, we're diving into the realm of boyswear heroes, and we've got something truly special in store for you. Get ready to elevate you...
Read MoreAnnouncing eight performances across five countries that take place this November. 21 Savage is hitting up Europe for an expansion of his homecoming London show this November. The rapper’s engagement features a total of eight dates across five...
Read MoreCheck out BTS photoshoot for @zalando New Range Coming Soon 👀 Something BIG is cooking at @zalando! We've got an exclusive sneak peek behind the scenes of our upcoming collection. Stay tuned for the big reveal and be part of the hype! 🔥...
Read MoreUnlock 10% off when you subscribe to the Just Hype SMS and Mailing List.