Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
Let’s create some nostalgia and take it back to 1993, in Isla Nublar, When Dinosaurs Ruled The Earth and Life uh… Finds a way.
Inspired by the authentic Jurassic Park duvet set, #HYPE.XJURASSICPARK have brought you a timeless capsule collection with nods to 90s retro shapes and finishes.
To celebrate the 25th anniversary of Jurassic Park ,in true HYPE. style, HYPE. have touched base on their roots by including loud and lairy linings, rips and distressing, embroidery and Velcro patches.
Featuring a Jurassic World dinosaur skin texture, sporting rib knits and the instantly recognisible T-rex skeleton logo, this collection is inspired by one of the most popular and successful franchise‘s in cinema history.
Designer behind the collection, Carl Bradford said: “This collection took me back to my childhood days, my favourite piece in the collection is the shirt and jogger combo! That is a big piece.”
The collection has now dropped on our website and will be available at selected retail stores.
HYPE. x IET: Backpack To The Future. Following our recent announcement of the competition winner, we built a visual display to showcase the backpack Eleanor designed: Breathe Better Backpack. Available to preview at our Carnaby London Flagship St...Read More
Hogwarts Legacy’s new trailer previews an immersive world of magic, exploration and enemy battles. Viewers should note that this particular video is a cinematic trailer, so it focuses more on world-building rather than actual gameplay. [em...Read More
Twelve year- old Eleanor from Huddersfield has won our Institution of Engineering & Technology’s (IET) national ‘Backpack to the Future’ competition!! With a design that filters polluted air – helping the 8 million people in the UK who ...Read More
Unlock 10% off when you subscribe to the Just Hype SMS and Mailing List.